ENTR 3100.
安 Pulse
Our Story.
During our research, we observed that many elderly individuals in Hong Kong not only experience loneliness but also lead sedentary lifestyles. As avid sports enthusiasts, we felt compelled to address the issue of physical inactivity facing many older adults in the region. As a team, we believe that tackling both loneliness and inactivity is equally important. Thus, we decided to create an app that fosters a sense of community while also encouraging physical activity.
We chose the name 安Pulse, or On Pulse, to emphasize our commitment to staying connected with your well-being every step of the way. The character 安 means "peace," "safety," or "security." It conveys a sense of calm and well-being. This name reflects our dedication to providing continuous support and monitoring, ensuring that you are always in tune with your health and wellness journey.
Meet the Team
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Yinhai Han
Co-Founder & CEO
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Savita Adhin
Co-Founder & COO
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HyeunSeo Kim
Co-Founder & CMO
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Cédric Lallouet
Founder & CIO
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Thomas Plugge
Co-Founder & CTO
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Younus
Co-Founder & CFO
On Pulse
Age with confidence by staying OnPulse
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Our app targets adults aged 60-74 in Hong Kong to help exercise fit naturally into everyday routines. It aims to address both physical and mental well-being of elderly people who may be experiencing loneliness
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Community Search
Search for existing communities nearby Recommend for community that suits needs
Health Tracking
Easy UIs to get track of health & incentives Alert to guardians when emergency happens
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Our design makes tracking your health information as seamless and straightforward as possible. We clarify complex medical terminology and ensure compatibility with both mobile and web-based platforms to simplify activity tracking. Furthermore, our platform incorporates gamification elements to incentivize healthy behaviors rather than merely grading users.
Our Service Plans
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Free
All foundation functions remain free
Search for Community/ Event: Join/Create open community groups
Real-time Health tracking: Basic metrics & recommendation
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Premium
with additional features; estimated 70HKD/month
Guardian Alert: Immediate notification on unusual condition
Exclusive Events: Access to paid NGO/partner events
Personalized Insights: Data based life/ session recommendation
How can we lower friction and cost for young- old adult (age 55-75) in Hong Kong so that exercise fits naturally into everyday routines?
Market Size & Business Model
Funding and Development
Rapid User Growth: Active paying users grow from 3,000 → 5,569 within 5 years as the community model scales
High Margins: Strong 80% gross margin, driven by subscription revenue and low servicing costs
Ultra-Fast Payback: 3.5 months, enabling rapid reinvestment and scalable growth, LTV/CAC = 9.5×
Future Expansion: HSBC Integration
Our Prototyping Journey
What were some challenges or bottlenecks you faced during the development of this project?
Our team, comprised of members from diverse cultural backgrounds, worked collaboratively to unify our ideas and create a product that resonates with local culture, however because of our diverse background and our identity as foreigners it was difficult to engage with the local older adults, due to the cultural and language barriers. We faced technical challenges, particularly in designing and integrating calendar functionality, which is essential for scheduling activities. Additionally, we focused on developing an elderly-friendly user interface that differs significantly from typical fitness apps designed for younger generations. We also prioritized making technical terms more accessible for our elderly users, as initial interviews highlighted language barriers that made communication challenging. Through these efforts, we aim to ensure that our product is not only functional but also inclusive and user-friendly for older adults.
How has your opinion about aging and the elderly evolved during this project?
We were pleasantly surprised by the eagerness of the elderly to participate in our project and interviews, despite the language barrier. Initially, these barriers made it challenging for participants to grasp our points. However, once we presented the first prototype, their interest and engagement significantly increased, as we had something tangible to showcase rather than merely asking questions. I believe that having a real product and application fosters more engaging interactions, even in the presence of a language barrier. In many ways, it creates a more immediate connection. Furthermore, we noticed that although there are many resources that the elderly can benefit from, many older adults are unaware that these resources even exist.
What are your plans to further develop this product?
Despite the existence of numerous elderly communities and NGOs dedicated to serving older adults, many elders lack a reliable source for accessing this information. This gap is one of the key reasons we set out to address the issue. We are focusing on an online application that will facilitate easier access to information, but we also plan to extend our efforts to offline events where seniors can learn about financial resources and activities. we hope this will enhance engagement on a more individual level.